Are you someone who is aiming to create a flawless design for your product? Perhaps you have some doubts about how you can organize this process, whether your in-house teams can handle this task, or whether you have enough resources for it. These challenges can easily be solved by outsourcing the UX product design team.
We all know that the outsourcing industry is expected to grow in the upcoming years. This growth is driven by businesses seeking expert software developers and designers without bearing any overhead costs. This is where software development outsourcing companies come into the picture. They bring together project management teams and UX designers who understand the unique challenges of a B2B SaaS platform.
By leveraging the experience of these UX Designers, companies can get user-centric designs that improve the usability and functionality of the website, thus driving customer satisfaction.
Moreover, outsourcing allows your internal teams to focus on core business functions while experts handle the design process. Ultimately, partnering with the right outsourcing firm like Astarios can accelerate your product development timeline and improve your market success.
How Do Software Development Outsourcing Companies Measure UX Impact?
We live in a digital world where user engagement is important, and its importance cannot be overstated. A well-crafted UX can simply boost user satisfaction and encourage long-term usage. It is an important factor that directly impacts customer retention and business growth. For example, research revealed that every dollar invested in UX product design delivers an average of $100. This impressive 9,900% ROI highlights that UX is not just about aesthetics; it’s a strategic business imperative.
Software development outsourcing companies don’t just guess whether a product’s UX is working; they rely on a mix of hard data and real user insights to find out what the user needs. Imagine a B2B SaaS platform struggling with user churn: by tracking key metrics like retention rates and task success, the outsourcing team uncovers where users get stuck or frustrated. They pair this with hands-on usability tests and direct feedback sessions, hearing firsthand what users love and what needs fixing.
They dig deeper into behavioral analytics, and it reveals hidden patterns that might have otherwise gone unnoticed. This continuous cycle of measurement and adjustment allows these companies to make smart, data-driven decisions that fine-tune usability and meet business goals. Lastly, this methodical approach transforms UX from a vague concept into a powerful driver of tangible growth and customer loyalty. Some of the ways Software Development Outsourcing Companies bring a measurable impact on UX design are as follows:
User Behavior Analytics
Imagine watching a user session where someone struggles to find the “Start Free Trial” button. They hover, scroll, hesitate, and finally give up. That silence speaks volumes. You don’t hear complaints, but you see the friction. You don’t get feedback, but you witness the drop-off.
You don’t lose a lead, you lose the trust of the users. And no business would want this scene to happen. UX Design
Software development outsourcing companies use tools to quietly observe how users behave inside your SaaS product. These digital footprints help uncover invisible blockers, things users won’t tell you in a survey but that silently kill conversions. By identifying these behavioral patterns, outsourcing teams don’t just fix UX issues; they proactively design smoother, faster, and more intuitive experiences that improve retention and engagement.
Usability Testing
Let’s assume that your product team believes that the layout of the new dashboard is perfect. However, in usability testing, users miss important actions. This is a big red flag and a valuable one. It’s not about how your team thinks it should work—it’s about how users actually experience it. A flawless design in theory can fall apart in practice. Those missed actions are more than mistakes; they are insights about what needs to be fixed with the site.
Outsourcing firms rely on structured usability testing to identify these blind spots. They do usability testing that is aligned with your target personas and watch how they complete tasks in real-time. The goal isn’t to catch errors but to understand behaviors. This unfiltered feedback reveals design flaws that even seasoned UX teams can miss. With these insights, outsourced UX product design teams make evidence-based adjustments that align your product with real user needs, driving better user retention and performance.
A/B Testing
What if changing the color of a CTA button boosted conversions by 22%? It sounds minor, but in B2B SaaS, even small improvements scale. That single tweak could mean thousands of dollars in new revenue. It could be the difference between a user bouncing or signing up. And it proves that UX isn’t just design—it’s a business strategy.
Outsourced teams regularly run A/B tests and compare two versions of a screen, feature, or flow to see which performs better. These experiments take the guesswork out of design decisions, turning creative ideas into data-backed results. The benefit? You’re not just choosing what “feels right”; you’re selecting what works. With experienced software development outsourcing companies, A/B testing becomes a continuous, agile part of your UX improvement cycle.
KPI Monitoring
User experience isn’t fluffy—it’s measurable. Outsourcing companies know exactly how to prove their value. They go beyond surface-level analytics to find what’s truly driving or blocking user success. It’s not just about collecting data, but interpreting it accurately. Every click, pause, and exit tells how your product performs in the real world.
They monitor KPIs to understand how users interact with your product. Each metric tells a story: Are users finding what they need? Are they achieving goals quickly? Are they satisfied enough to recommend your product? By continuously tracking these numbers, outsourced teams align UX improvements with business objectives, so every design decision is not only user-centric but also ROI-focused.
Need a UX Upgrade for Your B2B SaaS? Let the Experts Handle It.
UX design is no longer a luxury in B2B SaaS; it’s a necessity that drives user retention, product success, and business growth. However, building an effective UX strategy requires time, expertise, and a user-first mindset that many in-house teams may not be equipped to handle alone.
That’s where Astarios, one of the best software development outsourcing companies, truly shines. With access to dedicated UX professionals, they help SaaS businesses create experiences that not only meet user expectations but exceed them. From discovery to delivering UX design to project management consulting services, their role in shaping successful products is undeniable.
If your goal is to craft seamless, high-impact user experiences while staying lean and efficient, outsourcing your UX design with us might just be the smartest product decision you will ever make.
